Featured Events

Roxy Siargao International Womens Surfing Cup Hosted at Cloud 9 from May 1-4

23 April 2012
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20 April 2012, Manila-Philippines:  The Primer Group of Companies as the sole distributer for Quiksilver, Roxy and DC Shoes in the Philippines is proud to announce their sponsorship of the Siargao International Women’s Surfing Cup, to be held from May 1-4 at the world-class surf destination of Cloud 9 on Siargao Island.

This historic event will have the distinction of being both the first-ever Asian Surfing Championship event to be held in the Philippines and the first to receive the top Ultima rating for its PHP 300,000 (approximately $7,000 USD) prize purse in Women’s Division competition.

The top women surfers from Asian countries including Indonesia, Malaysia, Thailand, Taiwan, and Japan as well as from Australia and of course a strong contingent from the Philippines will soon be chasing down the $2,500 USD first place prize money, ASC championship points, and the prestige that comes with winning such a premier event at the world class surfing destination of Cloud 9.

Signed up to compete in the event is Roxy’s own Philippa Anderson from Australia.

 Anderson has surfed and competed at Cloud 9 before, winning the contest in 2009, and when she heard about the event happening again this year she was instantly keen.  “I’ve been surfing and training in Bali for the past week to get away from the early Australian winter back home,” she said, “So when Holly (Monkman) told me about the event and asked if I wanted to come I said yes straight away, as surfing there has always been one of my best memories.  I’m really excited to see all the girls surf and to be part of the event again this year…I can’t wait!

Quiksilver-Roxy Marketing Executive for SEA Holly Monkman is delighted with the opportunity to both participate and attend the event, saying “We’re really excited to have Roxy be a part of this event as we know the beach culture in the Philippines is a huge part of everyone’s lifestyle here. Seeing a women’s event at such a prime surfing location is also not only a great opportunity for the surfers but it’s also a wonderful opportunity to showcase the ASC women’s tour to the surfing world. I’d love to see more professional women’s events at waves like Cloud 9, so we are really proud to be apart of this year’s event and to help the growth of women’s surfing in the Philippines.”

The Philippine Surfing Federation is equally excited to gain such great support for the competition and the sport of surfing in the Philippines, according to Secretary General Zeny Pallugna.  “This is the 5th time we are holding the competition, but in the past two years it didn’t happen due to budget constraints and a change in the local leadership.  Thanks to Mayor Jaime Rusillon, Governor Sol Matugas, Congressman Francisco Matugas and Gerry Degan from the Sagana Resort we revived it this year, and thanks to the ASC who connected us with Quiksilver/Roxy/DC Brand Manager Dino Gilladoga and the team at the Primer Group of Companies we have a major surf brand sponsor in Roxy.  This is indeed a major breakthrough in the surfing industry in the Philippines,” she explained.

Quiksilver/Roxy/DC Brand Manager Dino Gilladoga added, “The Primer Group of Companies as the distributor of Roxy is proud to announce Roxy as the presenting sponsor of this year’s Siargao Women’s International Surfing Cup.  We are excited to be part of this huge event in Siargao, the surfing capital of the Philippines, as this signals the beginning of Roxy’s aggressive plan for supporting and growing the women’s surfing scene here in the Philippines.  Events like these are truly the venue for local talent development, where our local girls get to compete side by side with international surfers, which will be very valuable for their growth.  Hopefully one day we will have athletes surfing at the standard of Sally Fitzgibbons and Stephanie Gilmore.”

The Roxy Siargao International Women’s Surfing Cup is supported by the Philippine Department of Tourism, the House of Representatives, the Province of Surigao Del Norte, the Tourism Infrastructure and Enterprise Zone Authority and the Municipality of General Luna, organized by the Philippine Surfing Federation, and with sponsorship from the Primer Group of Companies, Rockstar Energy Drink the San Miguel Corporation, and media support by Thirty Six-O Media

The Roxy Siargao International Women’s Surfing Cup will take place over a 4-day period at Cloud 9 on Siargao Island, arguably the most well-known surf destination in the Philippines, known for its perfectly barreling right hand wave that has captured the hearts and minds of the surfing world.  Great waves, white sand beaches, clear blue water, tall palm trees and the laid back island life has made Siargao Island one of most popular surf destinations for traveling surfers, and with a the variety of accommodations and restaurants fronting the Cloud 9 break it makes for an incredible venue for an international surfing competition.

For more information and to register for the competition, please contact:


Philippine Surfing Federation

Zeny Pallugna – Secretary General

Phone: +639296721508

Email: [email protected]


Asian Surfing Championships

Michaela Partin – Tour Manager

Phone: +6281805584486

Email: [email protected]




About Roxy:

Roxy is a brand of Quiksilver, Inc (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, winter sports equipment, footwear, accessories and related products. The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its board riding culture and heritage. See more at www.roxy.com

About the ASC

The Asian Surfing Championships began in 2011 with the mission of growing the sport of surfing in South East Asia from the grassroots level by assisting each country in organizing professional surfing events that will develop the skills of their surfers in healthy competition as well as to draw attention to their area for the progression of surfing locally, nationally, and throughout the SEA area.

Organized surfing competitions have historically been the best medium for the development of surfers and for the sport of surfing, where learning how to compete fairly and to being disciplined in training and competition are key skills needed not only for surfing but also for life.

The ASC works with the local, national and multinational event sponsors and organizers to maximize the results of these competitive surfing events towards accomplishing the goals of sharing the sport of surfing and bringing positive economic, social, and environmental benefits to the people in these South East Asian countries.  See more at http://www.asiansurfingtour.com

About the Primer Group of Companies

The Primer Group of Companies is a consortium mainly engaged in the retail and distribution of the world’s top consumer brands and products. We are also proud to have expanded our business portfolio in the area of industrial products and services through the production and distribution of chemical printing products, retail and maintenance of ACMV and HVAC units with after-sales services and creative graphic design and services. Most recently, the company also opened its first professional retail and merchandising academy.

The Primer Group’s network of companies is multiplying in a pace never achieved before. The company is now realizing its vision to become the LEADER in the global distribution and innovation of premium goods and services across the Asian region. After 25 years of continuous and steady growth, its retail authority has grown to over 50 premium brands, 100 free-standing concept stores and over 600 consignment doors in the Asian region. The company is set to reach greater heights through its numerous milestones and marketing commendations locally and abroad.

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